Quick definition
What does a contractor marketing agency do?
A contractor marketing agency plans and runs the marketing that brings homeowners to a roofing, remodeling or other home-service business. Many offer a website, SEO, Google and Meta ads, and monthly reports. The real difference is what they measure: clicks and leads, or signed jobs. Digital Hark measures cost per signed job, from the jobs your team marks in the CRM.
Who we help
Built for roofers, remodelers and more
RoofingRoofing companiesRepair, replacement, storm and insurance work. Leads from homeowners in your real service area, with fast replies and cost per signed roof.Roofing marketing →
RemodelingRemodelers and renovatorsKitchens, bathrooms, whole homes, additions, basements and more. Leads that are ready to talk budget and timeline, and follow-up for slow decisions.Remodeling marketing →
We also help tree service companies, custom home builders, concrete contractors, painting contractors and landscape design and installation companies. See all trades we help.
Sound familiar?
Common frustrations for contractor business owners
Typical problems we look for in a Growth Diagnosis. These are common situations, not client quotes.
We get plenty of leads, but most of them never pick up the phone.
Our agency sends a report full of clicks. I still don't know which ad brought our last signed job.
We call back the next morning, and the homeowner already booked someone else.
Good leads go cold because nobody follows up after the first call.
More leads won't fix these. A better system helps: the right homeowners, a fast first reply, steady follow-up and numbers you can trust.
Every signed roof and remodel starts with one homeowner who is ready to talk.
The complete growth system
Contractor marketing services: eight parts of one growth system
Every lead travels through the same system, from the first ad to the weekly report.
- 01Facebook and Instagram adsReach homeowners in your area before they search.
- 02Google Search adsReach homeowners searching for your service right now.
- 03Ad videos and imagesProfessional videos and images made to catch a homeowner's eye. In every plan, or on their own.
- 04Website and landing pagesOne clear offer, one short form, fast on phones.
- 05TrackingFrom the first click to the signed job. Included.
- 06Instant repliesAutomatic replies in seconds on Growth System and Growth Partner plans.
- 07CRM, follow-up and sales playbookWho to call, when, and what to say. Your team does the selling.
- 08Clear weekly reportsCost per lead, reply speed and cost per signed job, in plain words, with friendly and honest communication.
Won jobs from our campaigns
Our ads bring the leads. Our clients win the jobs.
- All campaigns, all years
Our ad campaigns have brought leads that our clients turned into over $15 million in won jobs.
- Ad spend → won jobs
Every $1 spent on ads came back as over $14 in won jobs, from 1,731 leads.
- A bathroom renovation company
Over $130,000 from 6 bathroom jobs.
Every business is different; we don't promise results.
Clear weekly numbers
A weekly report you can read in two minutes
No long reports full of clicks. Every week you see the numbers that pay your bills, in plain words, and what we change next.
- Cost per lead and reply speed
- Cost per signed job, from the jobs your team marks in the CRM
- What we stop, what we keep and what we test next
Weekly report
Cost per lead
Reply speed
Cost per signed job
Next week: stop two ads with no signed jobs, add budget to the storm-repair ad.
How we work
Diagnose, fix, measure, grow
- Diagnose
A free Growth Diagnosis finds where your leads are lost.
You get a short written summary of the top three leaks.
- Fix
We set up the parts of the system you need.
Ads, ad videos and images, landing page, tracking, replies, CRM and playbook.
- Measure
Every week you see the numbers that pay the bills.
Cost per lead and cost per signed job, not just clicks.
- Grow
More budget behind what signs jobs, less behind what doesn't.
Step by step, with your yes at every stage.
Try it with your numbers
Cheap leads or signed jobs: what do you really pay?
Cost per lead looks good on a report. Cost per signed job is what pays the bills. Put in last month's numbers and see the difference. Nothing is saved or sent.
Cost per lead–
Leads that signed–
Cost per signed job–
Cost per signed job = monthly ad spend ÷ jobs your team signed.
Why Digital Hark
A growth partner, not just an ad agency
- Quality over quantityWe aim for leads that are ready to talk, not the cheapest form fills.
- Diagnosis firstWe don't sell a package before we know where your leads are lost.
- We measure signed jobsTracking is included, so every report can tie back to the jobs you mark as signed.
- Friendly, honest communicationPlain words, clear numbers and quick replies.
- Low riskMonth-to-month available. You own every account, page and lead.
See our work live
Want to see real campaigns before you decide?
On your free Growth Diagnosis call, we walk you through campaigns our team has run, live on screen, and show you how we track and report every number.
How we measure resultsBefore you hire anyone
How do you choose a contractor marketing agency?
Choose an agency that knows your trade, lets you own every account and lead, reports cost per signed job every week, offers month-to-month terms and shows you real campaigns before you sign. Ask every agency, including us, these five questions:
- Do you know my trade and the jobs I want more of?
- Will I own the ad accounts, the pages and the leads?
- Can I see cost per lead and cost per signed job every week?
- Are month-to-month terms available?
- Will you show me real campaigns, live, before I sign?
A good agency answers each one with a clear yes, or shows you on screen. Be careful with anyone who promises rankings or a fixed number of leads. Nobody can promise those honestly.
Honest about what we promise
We promise
- Clear targeting in your real service area
- A fast first reply setup (instant replies on Growth System and Growth Partner plans)
- Professional ad videos and images, approved by you before they run (in every plan)
- A follow-up plan and playbook your team can use
- Weekly numbers you can check yourself
- Month-to-month terms available
We never promise
- A fixed number of leads
- A ranking on Google
- To call your leads or sell for you
Your team calls, books and sells. We build and run the system around them.
How much should a roofing lead cost in 2026?